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Projects

City branding investigation 

During this project, I investigated how Tokyo is doing in terms of city communication and city branding. How do they communicate towards their citizens and how do they put their city, a global city, on the map?

Image by Jezael Melgoza

Communication Plan

In 2021 I was commissioned to devise and develop a communication plan for the Bio-Planet organization. Based on a briefing from the "client", I had to define communication goals, develop a concept based on the customer journey and prepare a budget plan.

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Content Audit 

For this project, the assignment was to create a content audit for a company of your choice. I chose to do that for Rituals. Rituals is a large company with a very good communications department. So in this way I challenged myself and looked for any gaps in communication or opportunities to further optimize their strategy.

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Communication Strategy

In 2021, I wrote out a communciation advice for The shift and Artevelde college's Hack the pack project. This was ultimately my undergraduate thesis with which I obtained my bachelor's degree. The research question of this project was "How can we clearly communicate the sustainability of packaging so that Flemish people recognize, buy and sort sustainable packaging?". 

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Trend Report

In 2020 I wrote a trend report on influencer marketing. I explored what influencer marketing could mean for businesses in 2020. 

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